Corn Air Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 words

Corn Air Marketing Strategy - Essay Example There is no doubt that marketing is an effective determinant of a business success in an industry, especially where there is high competition. Customers chose a particular product based on the information available and to which persuades them towards that product. Indeed, the information in the market is provided through the use of marketing. Marketing hence attracts consumers in many ways. Through marketing, the company creates image and branding that distinguishes them from the competitors, and as Shimp (2010) noted, differentiation is essentials especially to an industry where goods are similar. Accordingly, the public is aware of the existence of the commodity and the associated owner. Furthermore, establishing an effective marketing is a sense of pride to the employees while increasing stakeholder satisfaction. As a result, the employees are motivated leading to better service to the customers, particularly to the airline industry. Companies should so spend effectively if they a re to enjoy the benefits of marketing. The emergent of technology has seen many businesses implement various ways of strategy in marketing to promote their products. Most of the advertisements were conducted through TVs, radios, newspapers, journals to provide for public awareness and indeed, it did serve them well since the last decade there was no prevalence of technology as it is today. With the increased information technology, companies have combined the traditional ways and modern ways to spur their economic growth.

The Childs First Step, as Awesome as an Earthquake Essay

The Childs First Step, as Awesome as an Earthquake - Essay Example The poet is writing from the child’s viewpoint or from an observer’s viewpoint that the reaction to this would be so much discussed that it would seem as awesome as an earthquake (Sexton, 511). Poem Title: ‘Mother to Son’ by Langston Hughes Metaphor: Life for me ain’t been no crystal stair (Line 2). What the Metaphor adds to the Poem: Here the poet is comparing life to a crystal stairway. Life for the mother has not been easy, as opposed to a crystal stairway where one can see where one is going at all times. Rather life has been rather difficult and there were times when she was not sure that the results of her efforts would be successful (Hughes, 508). Poem Title: ‘Stopping by Woods on a Snowy Evening’ by Robert Frost Personification: The woods are lovely, dark and deep (Line 13) What the Personification adds to the Poem: Frost’s poetry is known for its natural themes, yet there are invariably two meanings attached to it. One is the literal meaning, which as the poem goes, makes absolute sense. But there is also another hidden and figurative meaning, one more philosophical, that one sees in his poems. Here the woods have been compared to life’s uncharted and unexplored pathways. They stand on the brink between what one knows and what one doesn’t. ... She explores daily life events in all their truthfulness. The message of the poem ‘Courage’ is that we see bravery reflected in life’s small actions such as walking or cycling without support, willing to bear the taunts of class fellows etc. Thus we should cherish these emotions and remember them because they contributed to our personality (Sexton, 512). One poem that demonstrates the desire to restrain emotion: ‘Mother to Son’ by Langston Hughes. Reasons for my choice: Although the mother is very candid in telling her son that life for her has been a tough experience, the message here is that the son should never give up hope but trudge through life’s dark and difficult passages with a positive demeanor and contrite heart. God helps those who help themselves. 3. Essay discussing the use of imagery in two of the poems read: Imagery is one of the main reasons why poems appeal to us. It is often said that we think in pictures and the appreciation of poetry and song by the literati as well as the man on the street show that this feeling runs across all sections of society. Taking Robert Frost’s ‘Stopping by Woods on a Snowy Evening’ one can easily imagine the traveler, the horse, and the scene as they stop by the woods and the lake, taking in the beauty and contemplating what they have accomplished and what remains to be done. The eyes, ears, and mind can easily put the reader in the picture (Frost, 516). Similarly in ‘Mending Wall’, one can easily imagine Frost and his neighbor as they repair the walls that separate their gardens and backyards. The eyes and the mind can almost see the neighbors working to do this and Frost also gives a candid picture of pine trees in his neighbor’s lot while he has apples in his own.

Constitutional Paideia :: Hegel Constitutionalism Papers

Constitutional Paideia Constitutional paideia designates a form of constitutionalism that construes a nation’s constitution essentially in terms of ongoing processes of collective self-formation. This paper explores the notion of constitutional paideia as formulated by Hegel, who explicitly defines constitutionalism with categories of Bildung. The paper’s strategy is to present Hegel’ position in light of questions that can be raised about it. The paper advances three central theses: (1) in spite (and perhaps because) of his historico-culturist approach to law, Hegel is a theoretician of constitutional paideia; (2) despite construing constitutionalism in terms of ongoing processes of popular self-interpretation, Hegel does not vitiate the distinction between law and politics deemed so central to constitutional theory; and (3) despite construing constitutionalism in terms of self-formative processes of a particular culture, Hegel does not jettison the normativity and trans-contextualism long associated with modern constitutional theory. The paper concludes with some observations on the contemporary significance of Hegelian constitutionalism. Constitutional paideia is a term I shall use to designate a form of constitutionalism that construes a nation's constitution essentially in terms of ongoing processes of collective self-formation.(1) As such, it is markedly distinct from competing models. It is distinct from liberal models, notably represented today by John Rawls, for whom a constitution must "guarantee certain basic political rights and liberties and establish democratic procedures for moderating the political rivalry, and for determining issues of social policy."(2) While constitutional paideia is not chary of liberal concern for legal and moral constraints, it rejects the latter's commitment to entrenched rights and a fixed sense of a nation's legal-political identity. It is likewise distinct from communitarian models, represented however ambiguously by Frank Michelman. While sharing with such models a focus on communal identity, its commitment to processes of self-formation renders constitutional inhospitable to a theory keyed to a set of preexisting cultural values—that "more encompassing common life, bearing the imprint of a common past."(3) Constitutional paideia is distinct further from republican models, represented equally ambiguously by Hannah Arendt. Although it shares with republicanism the notion that constitutionalism must be sensitive to principles of public virtue, collective power, and civic commitment to a shared enterprise, it places special emphasis on the conditions for constituting collective identity and nationhood itself.(4) Constitutional paideia is also distinct from deliberative models, represented notably by JÃ ¼rgen Habermas, for whom "the constitution establishes political procedures according to which citizens, in the exercise of their right to self-determination, successfully pursue the cooperative project of establishing just (or more just) conditions of life.

Primary Commodity Exports and Civil War Essay

Fearon’s study particularly pertains to the evaluation on which particular countries are actually prone to undergoing situations such as civil wars. In this article, he along with his co-researchers found out certain elements that contribute to the increase of threat towards the possibility of a country undergoing a civil outburst. According to the said researchers, the most important issues that needs consideration on this part of the situation is the emergence of countries that are involved in primary commodity export appointments in the field of international trade. Apparently, it is in this article that poverty has been noted to be a reactive result of several globalization approaches which also brings about the possibility of social chaos giving way to civil war. The bridge that was supposed to keep nations together through globalization is now serving as the strongest reason of gap between people around the world and even within countries. The widening gap is also producing serious consequences for the richer nations. This is because of their growing dependence on the raw materials of the nations of the â€Å"Third World. † But now these nations have changed their attitudes about how their resources will be used, and paid for. An example of this was the action taken by the oil-producing underdeveloped nations, sending shock waves throughout the industrial lands. For many decades, the poorer oil-producing nations had to sell their oil at a relatively cheap price. Recently, these nations banded together and agreed to quadruple their prices. The poor nations have laid down a clear challenge to the rich nations. They will no longer passively accept what the industrial nations have assumed for more than two centuries. That assumption was that there would always be cheap raw materials available from the poor nations. No longer is this the case. However, the dilemma of the poor nations is that most of them are not blessed with abundant raw materials. Most of them lack abundant mineral and oil resources. They are largely agricultural lands, and in bad years, they have nothing to fall back on to sell to other nations. Therefore, they will not have the money to buy the food and other things they need to help them in bad years. That is just what is happening now to various countries in Africa, Asia and Latin America. The main idea of studying the way people live in the society is to see how far they have fared in making their way to progress. However, contrary to the aimed unified progress, development is usually shifted only to the â€Å"haves†. Yes, the world may be seemingly unfair, equality may even seem too impossible to be achieved, but through a unified effort, having an equal community could still be worked upon by the entire human civilization; something that is most needed to avoid possible outburst of civil war. Bibliography Fearon, James. Primary Commodity Exports and Civil War. Journal of Conflict Resolution, Vol. 49, No. 4, 483-507 (2005).

E-Commerce Is Bad for People and the Economy - 609 Words

Have you wasted your money in online shopping? Online shopping, or e-commerce, is buying or selling goods and services on the internet. Electronic commerce is a complex process and it doesn’t provide jobs, quality of products and communication. Electronic commerce is bad for people and the economy. Buying from internet is complex process, because you need experience or knowledge on shopping online. It also need to know what are the security websites that you can shop from them. It is not easy process because it aids credit card and it is hard to have this card, for example if you are teenager may your parents will not allow you to have his card. You also may need post fax to deliver your products and it will take a lot of times, for example two weeks. Buying from internet need internet connection, so if you live in city, town or village where the connection is low you need to go to other place where the connection is high, for example coffee shops. Electronic commerce does not provide jobs for people. In electronic commerce three or four people can work only. You can find robots do all works so no need for people. If we use only electronic commerce to shop and disappear all stores then joblessness will increase because many people can work in one store, I read with interest this morning an alarmist statement from National Retail Association secretary Gary Black depicting the apocalypse of retail at the hands of electronic commerce, with 50,000 jobs to beShow MoreRelatedEthical Principles Of The Word Ethics1464 Words   |  6 Pagesnarrowly to mean the moral principles of a particular tradition, group or individual (Deigh, 1995). Since we were kids and we began to realize what was around us, our parents and grandparents have taught us the basic knowledge of what is good and what is bad. It is indeed an inherent characteristic of all human being and grows from our desires to get along with each other, to live in harmony. To achieve this goal, we believe that we should treat others, as we would have them treat us. For this, we try toRead MoreSwot Analysis Of Under Armour987 Words   |  4 Pagesfocusing on the quality, not the price of the product. 3. Social- Their consumers are becoming more health conscious. 4. Technological- They are increasing in E-commerce. 2.3 Politics, rules, and regulations †¢ They have FDI policies (Threat) Like all companies, Under Armor’s operations are effected by many rules and regulations. If UA faces bad publicity, they could face losing their manufacturers. In this case, meaning that they would need to locate alternative sources and manufacturers. This couldRead MoreMarketing and E-business1592 Words   |  7 PagesE-Business E-business is the largest emerging trend in business today. The movement into e-business is dramatically changing the way people buy and sell. 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(2003) When everyone is assuming any business with an â€Å"e-â€Å" at the beginning is worth billions someone has to be the voice of reason. As you may have remembered there were several business that ended up going bankrupt who’s business model was delivered online. At the end of the late 90’s the tech bubble started to burst. It was apparent that people placed too much value

Annotated Bibliography On Improving Cyber Security Essay

Improving Cyber security in Healthcare Introduction: As the healthcare industry is acquiring more technologies into its business, the need for securing the data has become challenging. Unlike other industries, Healthcare industry is far behind in investing enough money on securing the health IT technologies. However, the cyber security is really a mandatory need for Health care industry as it deals with patient information which is more precious. A stolen health record by hackers costs around $ 20 in the black market. Potential security risks in Healthcare: ïÆ'Ëœ Electronic Medical Records are considered as risky and are susceptible for the security breach. Hackers can get the patient information such as details of identity from the hacked EMR. A medical record with patient details is costlier than the credit card. ïÆ'Ëœ Supporting infrastructure in healthcare organization such as applications, network infrastructure, middleware is the potential areas that can be at risk. ïÆ'Ëœ Cloud services that are used in healthcare are at potential risk. Healthcare is relying on cloud services for applications that process the sensitive information, including patient records, financial information, billing and records etc. ïÆ'Ëœ Mobile devices are more commonly used for accessing the health records and are at potential risk. The sensitive data that can be hacked from mobile devices are email and calendar data, data from cloud-based applications, financial records etc. Why security breaches are moreShow MoreRelatedTop Three Trends in your profession and associated industry Annotated Bibliography1499 Words   |  6 Pagesin your profession and associated industry-Annotated Bibliography The top three trends in the Cyber Security field are salary, career advancement, and the need for predictions of the future in how information is exchanged. Cyber-crimes are becoming more popular and because of the many attacks that are happening much more frequently it has caused for a higher demand in cyber security professionals. Companies spend millions of dollars to correct security breaches within their organization. Back inRead MoreAnnotated Bibliography: Issue of IT Ethics2194 Words   |  9 PagesAnnotated Bibliography Over the last several years, the issue of IT ethics has been increasingly brought to the forefront. This is because of transformations occurring through rapid advancements and the way various applications are utilized. To fully understand what is taking place requires conducting an annotated bibliography on the subject and the impact it is having on these standards. These findings will highlight the overall scope of the challenges and the long term effects they are havingRead MorePersonal Development Plan2197 Words   |  9 Pagesof the theoretical underpinning and the technical experiments or of the reengineering undertaken in order to answer the question(s) posed by the research topic. The project proposal should be supported by a list of current references and an annotated bibliography. The proposal must include A good development plan is not a easy document. To be influential, it has to be built approximately a development model beached in real-world skill. It has to be cautiously crafted to fit the needs of theRead MoreBusiness Plan for Opentable - an Online Restaurant Reservation System7002 Words   |  29 PagesONLINE RESTAURANT RESERVATION SYSTEM PRESENTED TO: MICHAEL LANE PREPARED BY: MUHAMMAD BILAL STUDENT ID: 10268/0050092717 EMAIL: mbillall@yahoo.com Date: 05th June 2010 Word count: 5009 excluding Executive Summary, References Annotated Bibliography. EXECUTIVE SUMMARY Since 1999 OpenTable has been transforming the way restaurants manage their operations and diners make restaurant reservations, before OpenTable started all the restaurants were managing their operationsRead MoreBanking Industry Financial Analysis Ppt8348 Words   |  34 PagesContribution To The Industry 54 * Contribution To The Society 55 Research Methodology 56-59 Limitations 59 Data Presentation 60-71 Findings and Suggestions 72 Conclusion 73 Bibliography 74 Annexure (Questionnaire) 75-78 DECLARATION I Ankita Srivastava the student of Dayanand Academy of Management Studies, Kanpur studying in MBA hereby declare that the work done by me in project titled â€Å"AN ANALYSIS ONRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pages978–0–19–928336–1 (Pbk.) 1 3 5 7 9 10 8 6 4 2 3 FOREWORD ‘ Michael Bromwich is an exemplar of all that is good about the British tradition of academic accounting. Serious in intent, he has striven both to illuminate practice and to provide ways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideas, recognizing their intellectual strengths and capabilities rather than making artificial distinctions between what is acceptable and what

Article Review Copy Right Laws - 1351 Words

Introduction Copy right laws I can say is one of the most important aspects of every conceived idea any one brings up. We can say a copy right is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use. (Google, n.d).Theses laws are very important because they help ensure that credit is always given to the owner of an information. With all the above said I am in total agreement that it is very important that’s why this paper going to discuss the importance of copy right laws and some other aspects of†¦show more content†¦Control encourages artists of all disciplines to create original works that enrich public life. American copyright law came about to benefit the public from the original works of authors. (Chron (n.d)) Income On a second note, copyrights are important because it generates income. By assigning the exclusive right to copy and distribute original works to creators, copyright laws ensure that the holders of the copyright can earn income from their work. Authors may either sell, rent or license their own works or give permission to others to use them and collect royalties. Such income allows creators to continue their activities and produce new works. (Chron (n.d)) Fair Use Thirdly, copyrights are important because they ensure the fair use of the product. In addition to establishing what works may be protected and assigning exclusive rights, copyright laws include fair use as a limitation on copyright. Members of the public may reproduce small sections of a copyrighted work for the purposes of criticism, teaching, commentary or research. Fair use of copyrighted material is generally non-commercial, restricted to a small part of the work and limited to activities that do not substantially affect the commercial value of the work. Infringement And last but not the least copyright law are important because they define what constitutes infringement and specifies the applicable penalties. While infringement by